"Trading-down"

Do consumismo conspícuo e da cultura do sucesso à simplicidade de outros valores e modos de vida:


"These are the humble makings of a revolution in progress: Macaroni and cheese. Timex watches. Volunteer work. Insulated underwear. Savings accounts. Roseanne. Domestic beer. Local activism. Sleds. Pajamas. Sentimental movies. Primary colors. Mixed-breed dogs. Bicycles. Cloth diapers. Shopping at Wal- Mart. Small-town ways. Iceberg lettuce. Family reunions. Board games.
(...)
After a 10-year bender of gaudy dreams and godless consumerism, Americans are starting to trade down. They want to reduce their attachments to status symbols, fast-track careers and great expectations of Having It All.
(...)
In place of materialism, many Americans are embracing simpler pleasures and homier values. They've been thinking hard about what really matters in their lives, and they've decided to make some changes."


[Fonte: Time Magazine]